Creating iOS apps begins with clarity about users, the app's purpose, and the problem the initial release should tackle. A solid discovery phase clarifies the MVP, selects suitable architecture, and avoids flashy features that sound good on paper but don't enhance actual usage.

After laying the groundwork, attention moves to UI behavior, performance, and reliability across various iPhone models and iOS versions. Uniform navigation, prudent state management, and thoughtfully planned integrations (payments, authentication, analytics, backend APIs) help keep the product maintainable and scalable after launch.